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With the number of Internet users growing every year, many brands are increasing their spending on digital marketing in an effort to reach more consumers.
The global digital advertising market in 2023 is estimated at $681.39 billion, which is 69% of total display advertising spending. This refers to advertising on internet-connected devices such as computers, mobile devices, and smartphones. Display advertising covers everything from email marketing and video content to search engine results, etc. Source
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