How to use color psychology to increase website conversion

Color affects our attitude and emotions. When we look at a certain color, a region of the brain known as the hypothalamus sends a cascade of signals to the pituitary gland, the endocrine system, and then the thyroid gland. The thyroid gland signals the release of hormones that cause fluctuations in mood, emotions, and, as a result, behavior. But color affects not only our emotions. A case study showed that changing the color of a website can increase conversion by 24%. Experts in color psychology say: use the right colors and you will win. What is color psychology? Color psychology is the science of how color affects human behavior. Color psychology is part of the broader field of behavioral psychology. The key facts of color theory are indisputable. In a classic study of color, Satyendra Singh determined that it takes a customer only 90 seconds to form an opinion about a product. And 62-90 percent of this interaction is determined only by the color of the product. Where to use the psychology of color? Colors affect everyone. Whether you're developing software, designing a book, designing a website, or simply advertising your business, colors set the mood and influence the reaction. Proven color psychology tips to increase conversions 1. Women prefer blue, purple, and green Colors that women don't like: orange, brown, gray. 2. Men prefer blue, green, and black. Colors that men do not like: brown, orange, purple. 3. Use blue to build trust There is general agreement in the research community about the psychological effects of blue. Its message of reliability and serenity is true. You can use this to your advantage on your website and landing pages. 4. Yellow is a warning color There is a possibility that yellow can indicate fun. But since yellow stimulates the area responsible for arousal, the feeling of fun may simply be a state of heightened emotionality, not real joy. 5. Green is ideal for eco-friendly products and companies selling travel products Perhaps the most intuitive color association is associated with green. It is the color of the environment and everything related to nature and ecology. In fact, green is a symbol of nature itself. However, green is not only associated with nature. Green is also a good color for call-to-action buttons, especially when used in conjunction with the "isolation effect," also known as the von Restorff effect, which means that you remember things better if they stand out. 6. Orange can make you feel rushed The positive effect of orange is that it can be used as a color associated with fun. It is believed that orange helps to "stimulate physical activity, competitiveness, and self-confidence". Perhaps this is why orange is widely used by sports teams and manufacturers of children's products. 7. Black adds a sense of luxury and value The darker the tone, the more luxurious it is, according to our internal color psychology. Black can also be associated with elegance, sophistication, and influence, which is exactly what luxury designers are looking for. 8. Use clean primary colors for calls to action In strict testing conditions, the most effective colors for calls to action are bright primary and secondary colors - red, green, orange, and yellow. Darker colors, such as black, dark gray, brown, or purple, have very low conversion rates. Bright colors have a higher conversion rate. Women's Health magazine uses a bright purple hue for their call-to-action popups. They use a magenta/pink hue associated with women as well as a bright tone. The largest retailer in the world uses the famous "add to cart" button. It is yellow. 9. Do not neglect white The extensive use of white space is a powerful design feature. Take the world's most popular website, Google, for example. Basically, the entire space is white. White is often forgotten because its main use is as a background color. Today, most websites with good design use a lot of white space to create a feeling of freedom, space, and air. article by Neil Patel