How to influence the frequency of website traffic

It is important that occasional readers become regular. Such a model creates points of contact between the user and the publication and also increases the level of loyalty. To analyze the level of engagement, use tools of the Google News Initiative service. NEWS TAGGING GUIDE It works with Google Analytics and helps you better understand your readers' behavior. NEWS CONSUMER INSIGHTS Analyzes data from Google Analytics and shows the site's user engagement level. Evaluates different types of readers, site settings and provide basic recommendations on how to improve each metric. REALTIME CONTENT INSIGHTS Evaluates site analytics data. It determines in real time what content your audience is interested in, what content they consume, and what else they would like to see on your site.

Low scores do not mean that you are doing a bad job. This is not a measure of "success" but a report that gives recommendations for improvement. That's why it's so important to know what tools you can use to make your site perform better and make your readers want to explore your content on their own. The average score is 50. If it's lower, it means that the site has some shortcomings, and if the score is higher than 70, your media is probably performing better than other average publications. HOW TO INFLUENCE THE FREQUENCY OF WEBSITE TRAFFIC

1. The user should easily find the subscription window 2. The subscription form should be simple and short 3. The color of the page and the background of the widget should be different or contrasting. 4. Personalize your offer and publish different messages on different pages. Find a convenient format with a well-formulated message that will convince the reader that your newsletter is interesting and relevant.

This tool has the potential to increase the number of readers by 5 to 15%. 1. Customize your push notifications to match your style, and add why users should subscribe to your website in the text. 2. Don't publish aggressive notifications that pop up as soon as the page loads. Give people space. Let them familiarize themselves with your website and content and then make a choice.

All media are concerned with the issue of search results on the main search page. But first, they need to set up a structure within the publication. Structured data allows the system to better analyze the characteristics of the site and, therefore, affects the search engine results. Each media has its own heading, pages with large materials, news, images, etc. Therefore, first, make sure that this structure within the website works.

1. If you offer users to share materials on their personal resources, make sure that the "Share on social media" buttons are simple and accessible. 2. Do not use more than 5 buttons for sharing. The reader may get confused and abandon their initial desire. 3. Focus on social networks that are relevant to your audience. For example, most Americans use WhatsApp. In Ukraine, this messenger is also widespread, but not as popular as Viber and Telegram. 4. Stick to your brand identity, use simple colors, and keep social media icons close to the original ones.

More information can be found in the HANDBOOK for Ukrainian Media. "The Handbook is the result of four online pieces of training for national, regional, and niche media that Google and Lviv Media Forum held together. We appreciate the willingness of the Google team to immerse themselves in Ukrainian content and the challenges faced by editorial offices and to share directly the specifics of working with algorithms and tools. We are glad that we can work together on sustainable media development in the context of a full-scale war," said Angelina Stets, Head of the Lviv Media Forum's Project Department.